There are some companies that charge the seller an upfront fee to cover all the expenses of marketing their home. In order to overcome resistance of the seller taking on that financial risk, these companies usually offer "money back guarantees."
At first glance, this sounds really good. But there are some very important strings attached to this "money back guarantee."
Let's say that a seller paid the company $650 upfront for marketing. They guaranteed that at anytime if the seller was unhappy, the seller could cancel and the company would give them back all of the upfront money they had paid. I think a normal expectation would be that the company would write them a check at cancellation time and let the seller move on.
But some companies have come up with a weasel's money back guarantee. They require the unhappy client to wait until after closing to receive their money back. Why the wait? Because the company doesn't want to actually pay back the money they originally collected from the seller. The unhappy client needs to allow the company to set up a referral fee arrangement with the new agent that the unhappy client wants to use. So the next agent gets stuck paying the "money back guarantee". Pretty slick, isn't it? Maybe if you're a weasel.
So it ends up that the company that was only charging $650 to do the listing, can actually end up with more by having the listing expire or be withdrawn. For example, a 25% referral fee on a $300,000 home could be $2,250. The company collects a $2,250 referral fee after closing, gives the original unhappy client their $650 back and walks away with $1600 pure profit. It would actually be more profitable to have a listing expire. Something to think about if you are a seller.
One company that does this had 474 sales in the past year and had 1720 expired or withdrawn listings during that same period. Do the math. It adds up to a huge amount of money made off of expired listings.

