Google recently revamped their keyword search tool and it is so much better than it used to be. I used to love using the Overture keyword tool but they've discontinued it. The Google Keyword tool used to just give graphs showing relative search volumes. Now it gives specific numbers.
Some big Internet marketing gurus seem to think it's a big deal from what they've posted on some of their forums and blogs.
Play around with it and learn the details. It will be well worth your time. One big thing that I noticed is that it now shows plurals along with singulars.
Here is something that caught my eye:
Atlanta realtor: 6,600
Atlanta realtors: 90,500
But look at:
Atlanta real estate agent: 74,000
Atlanta real estate agents: 9,900
So more people are searching for the plural "realtors" while more are searching for a single real estate "agent". I wonder why that is?
If this is true, one might want to optimize for "realtors" and "real estate agent" vs. their singular or plural.
This is a really fun tool to play around with. I'm going to spend endless hours messing around with it.
One thing that blows me away is that it says that the average monthly search volume over the past year for the term "Maitski" was 140. I'm very curious as to who is doing those searches.
You not only need to study the search amounts for each term but also the competition for each term. When there are let's just say, 6000 searches for Atlanta Realtor but more than 4,000,000 sites that use that term as a keyword, that is one competitive word. ( These are for illustration purposes only)
But let's say you discover that the keywords, Real Estate agent in Atlanta is searched 4,000 times each month but there are only 16,000 sites using that term as a keyword- That is the one you want to go for.
It is easier to dominate on the smaller dominated terms and then build yourself up to the more competitive terms. Katerina
Very cool and interesting stat - I will check it out! Thank you!
Tim,
This is very interesting. I will try to spend time learning the elusive skill of choosing the best keyword.
What on earth "Maitski" means? Never heard or saw that.
OK Tim I learned something today.. thanks .. I am going to lable my self as "THE ALANTA REAL ESTATE AGENT TO ATLANTA REALTORS" think I got it coveres
That is very interesting find. Thank you for posting this blog. That does help with google key words.
Thanks for posting this link. I had heard about this tool, but then forgot. It's bookmarked now!
Thanks for the tip Tim. This looks like it would be very useful.
good info. I will have to re-run my search terms
Thanks for the update, Tim! Interesting results between the singular and plural versions. I'll have to spend some time with this over the next week or two and see if I can find any keyword opportunities.
Intersting post, I think I'm off to play around with the keyword tool and see what all I can come up with. Thanks for the information
Joe
Tim - It's good to see you back again and thanks for sharing. I hope you are having an awesome year and God bless.
Tim, I have to spend some time with this, it was a real eye opener to what I thought the search terms were. Thanks so much for sharing this and it's a wonderful feature that will help many people.
seems like a great tool.... time to play around with it and see what I can find
Tim,
I will have to spend some time on this and make sure that I am optimizing my terms.
Have you checked out Yahoo's keyword tools? I'm no expert but I've had people tell me that Yahoo gives much more detailed reporting.
I also wonder what Cuil is going to come out with, if anything...
Interesting thanks for the tip. Went to play with it. Same in my area pluerals matter.
Jon - after exhaustive research...it's Tim's last name
Tim - by the way - I like your banner on your personal web site... well done
HI TIM!
That's very good information. Thank you so much for sharing with us!
Have a wonderful day,
This is a very cool tool Tim. I used to use Overture all the time and was also disappointed when it went away.
What a great post. Thanks for the helpful tips. The singular / plural data is mind boggling.
Excellent..I used the old one but have been watching the newer feature...I always thought plural received more searches but I'm now looking at both in one post.
Tim - Thanks for sharing. I use to use overture all the time. I have to go over to google and check out their keyword search tool.
Hi Tim, I was looking for a tool like this. This post was right on time. Thank you.
Thanks for posting a link to the tool for everyone. I too used to love using the Overture tool, and oftern wondered why Google did not put out a more precise tool.
I haven't used the Google services.....just saw a Webinar in my email....I'll have to check it out.
It is always a good idea to do searchs for your key words and adjust them accordingly
It is always a good idea to do searchs for your key words and adjust them accordingly
Fascinating info and comments. Thanks for sharing this with us!
If you really want to find out about SEO and tools and see how many people are making money from local real estate domains, I suggest you go to dnforum.com. I was reccommended going there regarding developing out real estate domains and learned quite a bit in the two hours I was there. I am now addictd to the site. A must for anyone serious about making money selecting th rght domains and keywords. A must see site! 3300 people on when was there.
This is very interesting stuff and I really need to spend more time on figuring this out. I've noticed that the stats on my site have gone up but feel it could be better. Heading over to dnforum.com to check out Mark's suggestion too.
As a fellow "ski" I am always intrigued when I see people hit my site by searching for Gidzinski. Perhaps they saw us somewhere, talked to us at some point or were referred by someone, but they can't remember how to find us. God bless them for knowing how to spell my last name. LOL.
Thanks for the info. I'll be checking that out.
Some people have it in their mind that they want to appear high in a particular search, let's say "Lake Tulloch Real Estate," for instance. But what good is it if hardly any searchers out there actually type that in as their search criteria. (Who's heard of Lake Tulloch except those who live or have visited here? Or who can spell it right, for that matter?) Thanks for the handy tool. I will be refining my blog and website accordingly.
Thanks for passing along that great information. Looks like I have something to help keep my up late at night.
The website content tool also seems helpful to generate relevant keywords for a site.
Tim, thanks for the information. I'm in the process of switching over my web hosting and web designers soI can have more control over the content. This should really help with optimization.
Thanks for the heads up. I have been using wordtracker for the last couple months, but Google might be a more viable option when my membership runs dry with wordtraker.
Great post.
Thanks Tim for the suggestion. The trick is to be able to write the posts so that you make the best use of your search terms :-)
Thanks Mark,
I signed up at dnforum.com, what a fantastic wealth of information.
All I can say is amazing.
Thanks again Mark!
Thanks for all the comments. I had a busy day today. I had a closing that took over four hours. Business always seems to interfere with my blogging and internet marketing.
I guess the biggest benefit that a keyword search tool gives me is ideas. Put in a general word or phrase and see all of the variations that come up. For example, I found that many people seem to refer to contemporary homes as "modern" homes. I never really used the term "modern" much but many more people search for "modern homes" so I would want to work that in to my copy if I had that kind of home for sale.
Also, make sure to select to show the CPC numbers. You can sometimes find some highly searched terms that don't cost very much in Adwords. I'm always looking for a bargain.
Thanks for the information. I learned a lot today. thanks for posting this blog..
Thanks for the info...it's nice to learn something useful. I'm going to check it out right now.
Thanks for the information. I learned a lot today. thanks for posting this blog..